Etika Beverage Sdn Bhd, a wholly- owned subsidiary of EIH acquired the manufacturing business of canned beverages from Polygon Canal (M) Sdn Bhd in July 2007. This company produces both carbonated and non-carbonated drinks under the brand name of “Polygold” and energy drinks as well as contract packing for third party. The company operates from a 25,000 sq. ft. built up factory located on 1.5 acres of land in Oakland Industrial Park, Seremban, Negeri Sembilan Darul Khusus, Malaysia.

EBSB has production facility for carbonated canning line as well as non-carbonated hot filled sterilized canning line. At present, we have more than 30 employees in production. Some of the management and administrative staffs have been in the same line for more than 20 years.

We plan to strengthen our brand position in the Food and Beverage sector with more innovative selling and more active Advertising and Promotion campaign. Our sister company, Etika Food Marketing Sdn. Bhd. (EFM) serves as our sales and marketing arm to distribute our products throughout Malaysia. Synergizing with EFM’s existing milk product range, we will be able to ride on the existing distribution networks in order to increase market penetration.

We are aggressively expanding our distribution network, which will enable us to expand our business not just locally but also globally.  At this moment, our products have been exported to several regions such as South Eastern Asia, Central Asia, Eastern Asia, Oceania and even Western Africa.  We intend to boost our sales growth in Eastern Asia as well as to capture some of the Middle East markets.

One of the new opportunities available for this Division is the contract packed beverages to hypermarkets and other private labels for both the domestic and export markets.