Our Group can trace its origins back to January 1997, entered into a joint venture through the investment holding companies, Motif Etika Sdn Bhd (“Motif Etika”) and Jasnida Sdn Bhd (“Jasnida”), to engage in the manufacturing and distribution of milk products in Malaysia.
Clarity Valley Sdn Bhd (“Clarity Valley”) which was initially incorporated on 22 March 1996, was used as the joint venture vehicle to engage in what is now our principal business. In October 1996, Clarity Valley acquired a parcel of land of approximately 348,916 sq ft, at the newly developed in industrial park at Klang, Selangor Darul Ehsan, Malaysia to build EDSB’s first condensed milk production factory.
On 25 January 1997, we changed our name from Clarity Valley to Etika Dairies Sdn Bhd, to associate the Company with the Group identity of Motif Etika and to reflect the Company’s principal business of manufacturing and distributing milk products which mainly comprise sweetened condensed milk, evaporated milk and complementary products such as the repacking and distribution of full cream and instant high calcium non-fat milk powder, instant coffee powder and tea dust.
The factory was completed in December 1998 and the installation of a modern and fully automated sweetened condensed milk production line was commissioned in February 1999. Its current workforce stands at approximately 370 headcount.
Our Founding Members were desirous to create and develop a premium brand that would be easily identifiable within the domestic market and compete effectively with the existing brands of multinational companies on a regional and international level. With this in mind, we unveiled “DAIRY CHAMP” as our trademark brand on 1 March 1999. “DAIRY CHAMP” is now a household brand name which is readily identifiable by our distinctive logo of a champion’s trophy.
Today, our products are distributed in domestically in Malaysia and other parts of the world. In the domestic market, our products are supplied to all major hypermarkets, supermarkets, dealers, wholesalers, on-premise outlets as well as restaurants, coffee shops and Mamak /Teh Tarik stalls. Our export market covers more than 50 countries in the following regions of ASEAN, North and Central Asia, Middle East, Asia Pacific region, Central America and the Carribean, and Africa.
Nonetheless, we are in the stage of expanding our product range through the New Zealand Joint Venture for the manufacture of UHT milk products using Aseptic Polyethylene Tephthalate (PET) bottles.
This division remains the backbone and main contributor to the Group. For more information on this business, please refer to the following website address : www.dairychamp.com.